Hi, I’m Mike.
My name is Mike Fuchigami and I’m the host of the SEOTpreneur YouTube community.
I’m also the guy behind this TPT keyword unicorn metaphor.
I’m a former Grade 8 teacher and the founder of SEOT Mindset.
Sometimes, when you’re overwhelmed, you need to just do the next right thing, one step at a time.
You don’t need more noise. You need better thinking, better data, and a process you can actually follow.
Why I built this
Life happened and I no longer teach in the classroom.
Instead of letting that setback define the ending, I’m trying to build something new and meaningful. One day at a time.
That’s why I care so much about:
- Finding a way to get through the grind
- Becoming better through struggle
- Practical tools that help educators build better futures
What “SEOT” means in practice
SEOT is an approach to growth that’s built around:
- STRATEGY: design a plan
- EFFORT: over-deliver if needed
- OPTIMIZE: observe what’s happening and improve
- TINKER: run small experiments and learn fast
That mindset is exactly how we approach your TPT store. We don’t guess. We test, observe, optimize, and repeat.
Why the Bootcamp + PRO model works
Because it combines:
- A step-by-step framework (Bootcamp)
- Accountability and momentum (community + weekly homework / calls)
- Tools that turn data into decisions (PRO)
Why me?
Here are 8 reasons
- I spend every day chatting with TPT Sellers and thinking about TPT SEO and TPT data.
- I’ve been a teacherpreneur for 6+ years and a TPT Seller micro-influencer for 3+ years.
- I’ve logged over 1,000+ hours on Zoom calls with TPT Sellers just like you.
- I work with the Top 100 sellers and TPT sellers who just made their first $100 (woo hoo!) – this helps me to learn more about TPT from different angles.
- I do TPT SEO experiments to stay current and to test theories. Sometimes, I’m right. Sometimes, I’m wrong. But this is about tinkering and learning.
- TPT search fundamentally changed in 2019 when they switched to Algolia as their search engine provider. I study the developer manual to understand how TPT search can and can’t work.
- I try to listen to TPT sellers and then I tinker and try to create high quality, affordable tools that solve pain points.
- TPT SEO is my full time job.