This is not a magic solution.
Bootcamp is a process. If you’re willing to look at your data and follow a step-by-step plan, you’ll leave with clarity and momentum.
What Bootcamp includes (the 3-part experience)
1) LESSONS (video)
You’ll go through 5 weeks of lessons (Week 0–4) with a clear focus each week.
2) DISCUSSION FORUM (accountability)
The forum is open for one month during Bootcamp so you can:
- Post your homework
- Ask questions
- Get feedback (based on your plan)
3) MINI-MASTERMIND (weekly Zoom call)
Each week you’ll join a live Zoom call (about 1 hour) for accountability, Q&A, and momentum.
The weekly game plan (Weeks 0, 1, 2, 3, and 4)
Week 0 — Warm-up (setup + foundation)
What you do:
- Get set up with the tools and the workflow
- Make sure you can access everything you need before Week 1 starts
Week 1 — Fix your Preview (earn the sale)
What you do:
- Evaluate what’s working/not working in your preview
- Make improvements that increase the likelihood of a sale from your preview
Week 2 — Fix your Product Page (turn clicks into buyers)
What you do:
- Improve the product page elements that move the buyer through the sales funnel (thumbnails and product description.)
- Identify and patch “leaks” that cause people to leave without buying
Week 3 — Fix your Search Listing (stand out when buyers compare options)
What you do:
- Improve your cover and snippet so your product is more attractive and competes in search results
Week 4 — Keywords (smarter title strategy)
What you do:
- Research keywords and prioritize them in your title
- Build a repeatable keyword workflow
The accountability rules (so you actually implement)
Bootcamp works because you do the work. Here’s what that looks like:
- You’re expected to post your homework (and engage with others)
- Depending on your plan, if you haven’t done your homework by Week 3, you will lose access to the forum and Zoom calls (because Bootcamp is built for action-takers)
What’s included with Bootcamp (tools + access)
Bootcamp includes time-limited access to tools to complete your homework, including:
- Self Serve Data Tool (1-month access)
- PRO keyword tool (1-month access)
NOTE: If you are in the PRO membership or PRO tools plan, you have ongoing access year-round to the tools.
Choose your Bootcamp tier (PRO / VIP / 1-on-1)
PRO Bootcamp (group)
Best for you if:
- You want a structured sprint with group momentum
- You’re comfortable learning in a group and participating in group Q&A
- You want 1 month of tool access (Self Serve Data Tool + PRO keyword tool)
VIP Bootcamp (small group)
Best for you if:
- You want a smaller group (more attention)
- You want Mike’s facilitation and more personalized video homework feedback
- You want 1 year of tool access (Self Serve Data Tool + PRO keyword tool + Chrome Extension)
- FREE PRO membership or PRO tools.
(If you are already a PRO member, you get a discount for the amount you already paid.)
1-on-1 Bootcamp (private)
Best for you if:
- You want maximum privacy. (Are you worried someone will be “inspired” by your products?)
- You want direct 1-on-1 support and personalized video homework feedback
- You want 1 year of tool access (Self Serve Data Tool + PRO keyword tool + Chrome Extension)
- FREE PRO membership or PRO tools.
(If you are already a PRO member, you get a discount for the amount you already paid.)
Common questions (quick answers)
- “Do I have to do everything perfectly?” No. Bootcamp is about progress and a repeatable process.
- “What if I’m busy?” The structure helps you focus on the one thing that matters this week.
- “What if I want ongoing support?” That’s what PRO is for.
For full answers, see the FAQ
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