Bootcamp is the sprint. PRO is the system.
Bootcamp is where you build momentum and implement fast. PRO is where you keep optimizing (without going back to guessing).
If you want:
- Ongoing access to the tools
- A place to ask questions
- A workflow you can run any time you update your store…
That’s what PRO is for.
What’s included (at a glance)
Depending on the plan you choose, PRO can include:
- Self Serve Data Tool (ongoing access)
- PRO keyword tool (ongoing access)
- Chrome extension (keyword + SERP + change tracking)
- Mike University (video learning library)
- PRO community forum (Membership plan)
- Exclusive video content (Membership plan)
- Co-working space (Membership plan)
- Saturday staffroom chats (Membership plan)
- Onboarding call (30 minutes)
The tools (what they actually do)
Self Serve Data Tool
Use data to decide what to fix first. This tool is designed to help you improve:
- Your preview
- Your product page
- Your cover + snippet
- Your title strategy
- Figure out which products are doing disproportionately well (so you can make more of them)
PRO keyword tool
Stop guessing keywords. Use a tool designed to show live keyword popularity and competition data so you can prioritize what’s worth targeting.
Chrome extension (works while you use TPT)
This is your “keyword + search visibility notepad” that runs while you browse. It can help you:
- Capture and organize autosuggest keywords
- Track your search results history
- Keep a keyword history (and export to CSV)
- View SERP comparison details (example: keyword competition and unicorn score)
- Track product changes by monitoring what you update (so you remember what you edited)
Choose your PRO plan
PRO Membership (tools + community + support)
Best for you if you want:
- Tools AND a place to get help
- Community accountability
- “Ask Mike” style feedback
- Access to all of the PRO bootcamps
PRO Tools (tools-only privacy)
Best for you if you want:
- The tools without participating in the forum/community
- A more private experience
(You don’t have to disclose your store URL) - Access to all of the PRO bootcamps
Not sure which to pick?
Start with this:
- If you want COMMUNITY + “Ask Mike” support → PRO Membership
- If you want TOOLS ONLY and prefer to stay private → PRO Tools
How PRO complements Bootcamp
If you join Bootcamp, you get time-limited tool access to complete your homework. PRO is how you keep that momentum going after the sprint:
- Keep running the process
- Keep tracking what changes you made
- Keep making improvements that compound over time